Online Digital Marketing
Online Marketing or Digital Marketing plays a critical role in overall marketing mix of an organisation, as the percentage of internet consumer spending grows, more and more businesses are allocating portions of their budgets to online marketing.
Being seen by your audience is only half the battle. To drive return on investment or return on advertising spend, a thorough and diversified online advertising strategy must be in place, one that combines PPC, PPA, PPI and social media marketing tactics for optimal performance of the campaign.
We specialize in various forms of online advertising including:
Pay Per Click Contextual Advertising Pay Per Acquisition Pay Per Impression Local Search Advertising Text Link Advertising Banner Ads Web Video Advertising Our Online Advertising services include:
Online Ad Strategy
Before spending time, we determine which PPC engines (Yahoo, Google, MSN, Ask etc.) and banner ad networks (DART, 24/7, Blogosphere, etc.) are most suitable. Target budgets for PPC and PPI campaigns in digital marketing are set, while ideas for creative and promotional campaigns are conceived and organized.
Media Planning & Placement
Occurring simultaneously with ad strategy, online media planning and placement is employed in an ongoing effort. It ties in closely with analytics to determine which networks, creative ads and keywords are yielding the best conversion rates.
It’s a scientific fact the wording of titles and descriptions impacts click-through rates, especially for paid searches. For example, using the same titles and descriptions for â€œcarsâ€ and â€œused carsâ€ is a classic mistake and lost targeting opportunity. Time-consuming as it is, Nine Digital experiments with variations and writes targeted copy for each keyword phrase to ensure optimal client benefit.
Rich Media Banner Design
Movement and interaction within banner ads attracts higher click-through rates. The goal is to design a series of interactive banner ads relative to different types of products. This gets the client into consumer psychology and behavioral targeting.